Wholistic Beauty Rooted in Matriarchal Wisdom
Tribalure is an Indigenous woman-owned cosmetics and skincare brand rooted in the Seven Sacred Teachings—wisdom, love, respect, bravery, honesty, humility, and truth. Honouring Indigenous knowledge, matriarchal values, and cultural heritage, Tribalure celebrates natural beauty and resilience. Our signature Oteimi^ — Strawberry Collection pays tribute to the “heart berry,” symbolizing women as the heart of our Nation, while the Blueberry Collection draws from sacred ceremony and healing practices. Committed to sustainability and inclusivity, our cruelty-free products are free from parabens, sulphates, and alcohol. Tribalure redefines beauty standards, inviting all to experience meaningful, respectful beauty inspired by Indigenous wisdom.
Tribalure: Honoring MMIWG Through Beauty and Action
Tribalure celebrates Indigenous women’s strength and resilience while honoring Missing and Murdered Indigenous Women and Girls (MMIWG). Through the Oteimi^ — Strawberry Collection, we remember and advocate for those lost, fostering healing and empowerment.
Our MMIWG Awareness Toolkit provides resources to educate, inspire action, and promote safety for Indigenous women and girls. Rooted in Indigenous wisdom and cultural pride, Tribalure commits to sustainability, ethical practices, and creating a future where all women are valued and safe.
We are beautiful. We are resilient. We remember.
Guided by the Anicinapek teaching of harmony and respect, Denyse Nadon is bringing her vision of culturally-rooted beauty to life.
A proud member of the Apitipi Anicinapek Nation, Denyse is the Founder and CEO of Tribalure, an Indigenous woman-owned cosmetics and skincare brand that celebrates matriarchal values, ancestral wisdom, and cultural heritage. Inspired by her Auntie Josephine and the powerful matriarchs in her family, Mary Nadon and Mary Black, Denyse honours their resilience, strength, and pride through her work.
Her flagship Oteimi^ — Strawberry Collection pays homage to the “heart berry,” symbolizing women as the heart of families and communities, while her upcoming Blueberry Collection draws from Indigenous ceremony and the sacred significance of sweetgrass and the “star berry.” Rooted in the Seven Sacred Teachings—wisdom, love, respect, bravery, honesty, humility, and truth—Tribalure is more than a beauty brand; it’s a movement grounded in sustainability, ethical sourcing, and cultural preservation.
Denyse’s work reflects her deep connection to her lands and Ancestors. She believes beauty is more than skin-deep—it’s about living with intention and representing oneself with purpose. “Your energy speaks before you do,” she says, embodying the belief that true beauty shines from within.
Under Denyse’s leadership, Tribalure has gained international recognition for its meaningful approach to beauty, empowering Indigenous women while preserving and sharing cultural knowledge.
As an entrepreneur, scholar, daughter, granddaughter, sister, and Auntie, Denyse is dedicated to uplifting her community. She continues to travel, learn, and contribute to the wellness of her people and Nation, inspiring others to embrace beauty that honours the past while creating a brighter future.
The Meaning Behind Tribalure’s Logo and Colors
The Tribalure logo and colour palette embody the essence of Ancestral wisdom, sisterhood, and sacred ceremony, reflecting the heart of the brand’s mission and vision.
Crafted in collaboration with artist Tracey Metallic, the logo draws inspiration from her Renewal Print 2—featuring flowing smudge smoke and the silhouette of a woman. This imagery represents protection, love, and the celebration of women and girls within the embrace of ceremony. It is a testament to the physical and spiritual realms that guide Denyse Nadon, Tribalure’s Founder and CEO, as she carries forward her Algonquin heritage and the legacy of her Matriarchal Ancestors.
The sacred colours—black, white, turquoise, and red—further amplify the logo’s meaning:
- Black and White: Represent balance, duality, and the interconnectedness of all things, reflecting harmony and wholeness.
- Turquoise: Symbolizes healing, protection, and connection to the spiritual realm, embodying Tribalure’s commitment to emotional and spiritual well-being.
- Red: Honors love, resilience, and the lifeblood of communities. It is a sacred colour representing the strength of women and the memory of Missing and Murdered Indigenous Women and Girls (MMIWG).
Together, the logo and colours celebrate Indigenous beauty, resilience, and the sacred responsibility of honouring the past while building a future rooted in love, respect, and ceremony. Tribalure stands as a symbol of empowerment, protection, and the enduring strength of Indigenous women.